The Championship

The Dunlop MSA British Touring Car Championship is a UK based saloon car race-series. The championship is contested over 10 race meetings throughout the season, with 3 action packed sprint races per meeting.

The BTCC visit's all the major race circuits in the UK from Knockhill in Scotland to the famous Brands Hatch in Kent.

The BTCC is firmly established as Britain's most popular form of motor racing and is seen as one of the UK’s top sporting attractions.

The Championship was established 49 years ago and in that time has grown into this country’s biggest motor racing show, with massive audience appeal.

From the start, in 1958, it was a huge success with the public, who would pack into Britain’s racing venues to watch drivers compete in racing versions of their road cars at simply unbelievable speeds.

Traditional, great British names of the times, such as Jaguar, Austin, Ford, Mini, Lotus, Sunbeam, Hillman and Triumph, were all winners in the first 20 years, each aware of the importance of using the BTCC to showcase their latest models.

 By the Eighties, the BTCC was moving with the times and beginning to attract a truly international flavour. Mazda, Toyota and Alfa Romeo were the first three winners of the decade as the championship continued to be run for different sized classes of cars, but the mighty Ford Sierra RS500 and BMW M3 are probably the two most evocative models of the period.

It was in the Nineties, however, that the BTCC boomed.

The championship was already beginning to grow in stature with regular television coverage on the BBC’s flagship sports show Grandstand on Saturday afternoons.

When the decision was taken to make the BTCC exclusively for two-litre cars, it instantly created closer racing and attracted a host of high-profile manufacturers and teams to the series. Combined with enhanced television coverage and marketing genius, this made the BTCC essential viewing for millions throughout the UK – and many millions more worldwide.

Witty one-liners, tears and laughter, dirty moves, crashes, controversy, drama, heroes and villains – the BTCC had it all and became one of sport’s biggest overnight success stories. No other sport has surely enjoyed such a rapid growth in popularity.

Support Races

 At each BTCC race meeting the crowds are kept further entertained by appearances from five high profile supporting championships from popular manufacturers BMW, Porsche, Renault and SEAT.

Two of those championships, Formula Renault UK and Formula BMW UK, are contested by ambitious, young drivers each aiming for a future in Formula 1.

The other three are production car championships – Porsche Carrera Cup GB, Renault Clio Cup and SEAT Cupra Championship. These attract a mix of career-minded drivers and amateurs out to enjoy their racing.

Each championship races twice during a BTCC event – Porsche is present at all ten meetings, the other four appearing at nine events. That means in addition to seeing their BTCC heroes in action three times, the crowds also get at least another eight races to enjoy. 

Race Circuits 

Rockingham BTCC Thruxton BTCC Croft BTCC

Oulton Park BTCC Donington Park BTCC Snetterton BTCC

Brands Hatch BTCC Knockhill BTCC

 

 

Terrestrial / Satellite / TV Coverage

TV Coverage BTCCFor the past four years the BTCC has been shown on Britain’s largest commercial terrestrial channel ITV, from 06 ITV have shown LIVE coverage of the BTCC on race day. In addition, each BTCC race day will be shown LIVE in its entirety to many countries Globally on digital satellite channel Setanta Sports with coverage also shown on various other digital / satellite channels. That coverage equates to an additional 90 hours of TV airtime and an estimated 40 million more viewers on top of the ITV coverage, opening up a massive combined audience.

  • The Championship will be shown LIVE in its entirety on race day with fantastic coverage from Setanta Sports, the BTCC will also be shown LIVE on ITV1, ITV2, ITV3 and the Men & Motors TV channel
  • Viewing figures have increased by 38%
  • Second most watched motor sport in the UK, beaten only by F1
  • Circuit crowd sizes have increased by 22%  Presented on ITV by Louise Goodman and Ted Kravitz, commentary by Tim Harvey and Ben Edwards
  • 25 Hours of terrestrial TV coverage, audiences figures are more that double that of the FIA World Rally Championship
  • Media partnership with Dennis - publishers of Auto Express, Test Drive, Evo, Maxim and Men's Fitness offering a readership of over 40 million



 

 
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